Google Ads for real estate wholesalers.
The 7-campaign architecture used by the highest-volume virtual wholesaling operators in the country. Built for you in 48 hours. Bundled into AI Dealflow Accelerator.
3 Search + 2 Demand Gen + 2 Performance Max.
The campaign structure that scales nationwide and multi-state for real estate wholesalers without burning budget on tire-kicker keywords. We build it in 48 hours.
- 3 Search campaigns. distress, motivation, neutral seller-intent keyword clusters with negative-keyword libraries built before launch
- 2 Demand Gen campaigns. broader audience reach into motivated-seller segments not searching directly yet
- 2 Performance Max campaigns. Google's machine-learning-driven blended approach for compounding signal
Bidding strategy progression
Day 1: Max Clicks with $5 max CPC cap. After 10-15 conversions per Search campaign: switch to Maximize Conversions. After another 10-15 conversions: switch to Target CPA. Industry best practice for motivated-seller PPC, verified across hundreds of real-money campaigns.
25-click stop-loss rule
If a Search campaign hits 25 clicks without a conversion: pause, clone, swap the worst-performing keyword cluster, re-launch. The rule applies universally. It operates faster in expensive markets ($7 CPC × 25 = $175 burns quickly). Stop guessing. Start cycling.
Conversion tracking + UTMs
Installed before the first PPC dollar runs. Without conversion tracking your Google Ads dashboard is fiction. Without UTMs your CRM lead source is "direct/unknown." Both go on Day 1 of the build.
What "performing" looks like, by scenario.
Scenario A. Seasoned Nationwide Account
Established Google Ads account, months of conversion data.
| Blended CPL | $45–$75 |
| Cost per contract | < $1,500 |
| Cost per closed deal | < $4,000 |
| ROAS target | 6x (4x minimum, 7x top tier) |
| Monthly ad spend (full 7-campaign) | $10K–$13.5K |
Scenario B. New Nationwide Account
Brand-new Google Ads account, no conversion history.
| Blended CPL once out of testing phase | $45–$75 |
| Cost per contract | < $1,500 target, converges by month 2-3 |
| ROAS | 2x-3x for first 6 months, 5x+ once mature |
| Monthly ad spend minimum | $1,500/mo ($50/day, 1 Search campaign only) |
| Time to first closed deal | ~2 months at $1,500/mo |
Scenario C. Local Market Account
Single metro or zip-cluster targeting.
| Blended CPL | ~$90–$200+ |
| Cost per closed deal | Often > $4,000 in cheap deal markets |
| Monthly ad spend minimum | $3K-$5K/mo, zero-lead weeks possible in narrow markets |
Same disqualifier honesty as the offer page.
Google PPC works for:
- Wholesalers running nationwide or multi-state campaigns with novation
- High-volume metro local wholesalers with novation capability
- Wholesalers ready to deploy $1.5K-$13.5K/mo on ads (depending on tier)
Google PPC doesn't work well for:
- Narrow low-volume single-county targeting (Kent County WA pattern)
- Wholesalers without a working sales process to convert the leads
- Wholesalers without novation if running nationwide/multi-state (you'll lose the rural mix)
Want PPC done for you?
Google PPC is bundled into AI Dealflow Accelerator. We don't sell PPC standalone. Book the strategy call to qualify your market.